Chennai: BharatMatrimony.com, a matrimony portal, has launched '''Facial Search'', a ''pathbreaking'' feature based on state-of-the-art face recognition technology. Members can now upload photos of their long awaited dream person and the ''Facial Search'' will lead them to profiles of members with resembling facial characteristics.

The state-of-the-art face recognition technology works on the dimensions of a face, measures distances between the features, and matches it with photos on BharatMatrimony. Interestingly, one can search from the new and existing list of BharatMatrimony members for profiles with the most sought after celebrities facial features.

Mr Murugavel Janakiraman, Founder & CEO yesterday said ''now, our members can find a potential partner based on their preferences for facial appearance thus unlocking the wealth of information that is hidden away in photos. Not surprisingly, many members are using this to search for celebrity look-alikes''.